Sponsors! Some teams will eat this year!

There are alot of teams in the hunt for new/more sponsorship these days. Soon we will find out who will eat and who will be starving this fall... Highroad, CSC, Slipstream, Healthnet, who else? Yeah, there's a few.


As we are all well aware, professional and amateur cycling teams rely heavily (or solely, in the pro teams cases), on sponsorship cash money to survive.

Yeah, that is no secret, but what is is how these teams convince corporations to give them the big bucks. Part of it is pretty straight forward: winning.


Easy for some. And with winning comes press for the pros... but, not so much for us in the "minor leagues".


The other part is exposure- can you convince some bigwig or company marketing uber-dude that a cycling team will do something for them?


It's a hard sell, and I've been pretty lucky in that i have been able to convince some folks to give us some of their hard-earned cash. I spend most of the racing season trying to figure out where that money is going to come from next season. It's awesome. Helps the focus for racing. (or at least the anger and frustration needed to go harder! ha!)


Anyway, Bjarne Riis' CSC team has a new title sponsor, Saxo Bank, Team CSC will appear as Team CSC/Saxo Bank at the upcoming Tour De France, and as just Team Saxo Bank in 2009.


Hopefully this will help the pro pelotons ugliest kit morph from the Caterpillar that it is into a beautiful butterfly. or even a moth, seriously, that kit can't get worse. Can it?

What is Saxo Bank? I have no idea.
A bank?
I'm sure I will know soon though. I guess that is exactly what the new CSC sponsor is paying for... Too bad I have no cash to deposit in their bank. I bet some one does though...

Oh, and the other rumors I've heard are that everyone's favorite team Slipstream has a big money co-sponsor lined up for le tour!


I haven't seen it reported in the press... so maybe i shouldn't spill the beans...


Oh what the hell. no one reads this blog anymore anyway. Maybe someone will sue me and I'll finally be famous! Well, bike dorks, i hear a certain gps and bike computer manufacturer is to be part of the burrito fueled squad during the tour de france.
After that, who knows?


Locally LGR is looking to step up our game and become a regional powerhouse, so please forward our information to any potential investors you may know. $100k would be great, $40k is sufficient, $10k will get in you in the door.


Oh hell, $1 will get us into talks.
(...and you think i'm kidding).